Gaia
Overview
Gaia is a passion project combining jewelry making with brand design. The brand draws from Greek mythology, named after the goddess of the earth, with collections named after her descendants. The Aphrodite collection is the first. The goal was to build a distinct visual world that creates a real emotional connection between brand and wearer, brought to life through custom type, packaging and webdesign
Services
Content
Custom Typography
Webdesign
Year
2026
Industry
Jewelry
Type and Logo
The custom logotype takes its shape from the lost wax casting process, with fluid, molten letterforms that feel soft and feminine. The logo leans into loops and connections, scalable from a ring stamp to a billboard without losing anything. A simple icon ties the system together as a recognizable brand mark across every format.
Digital and Physical Touchpoints
The website drops you straight into the brand world. An AI-generated painting fills the entire screen, placing the jewelry inside a mythological seascape that references Botticelli's Birth of Venus. Every page feels like a scene, with the rings presented as objects that genuinely belong in that world. The same depth carries through to the physical pieces and packaging, making the brand feel like a complete universe rather than just a product line.
